This textbook is different from general or alternately-themed Business English and Communications books in that creativity consistently complements the lessons.
While the root prerogative of the course is to educate college students on professional, demanding communications in real world business scenarios, the interweaving motif is creative application.
In this course, students will create their own mid-sized company, one which fits into a realistic industry. Students will assume the role of communications director in their imagined companies.
As communications directors, students will write and respond to business material through creativity in a professional, informed, and engaging voice.