{"product_id":"a-modern-guide-to-public-relations-unveiling-the-mystery-of-pr","title":"A Modern Guide to Public Relations: Unveiling the Mystery of PR","description":"\u003cp\u003eThis no-frills guide to public relations is everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to an already flourishing marketing position.\u003c\/p\u003e\n\n\u003cp\u003eThrough an honest, boots-on-the-ground account of two decades working in PR, IÕll teach you how to work with bloggers, podcasters and traditional media to gain press coverage, organic SEO and better working relationships.\u003c\/p\u003e\n\n\u003cp\u003eTable of Contents Includes:\u003c\/p\u003e\n\n\u003cp\u003e_ PR 101: PRÕs Difference \u0026amp; Types\u003cbr\u003e\n_ Forget Your Story: Generating News Ideas That Will Actually Run\u003cbr\u003e\n_ Your PR Toolbox: The Press Release \u0026amp; Probably More Important Tools\u003cbr\u003e\n_ Understanding the Media: Media Etiquette, Changing Rules for Differing Media \u0026amp; Building Media Lists\u003cbr\u003e\n_ Working with Print \u0026amp; Online: Editorial Calendars, Contributed Articles \u0026amp; Blog Posts\u003cbr\u003e\n_ Working with Television: General TV News, Nighttime News \u0026amp; Morning Show\u003cbr\u003e\n_ Working with Radio \u0026amp; Podcasts: General Radio News, Morning Shows, Special Segments \u0026amp; Podcasts\u003cbr\u003e\n_ Operating Like a Newsroom: Press Events, Taking Photos \u0026amp; Video for the Media \u0026amp; Press Conferences\u003cbr\u003e\n_ PR Cheats: Shotgunning Your Approach, Distribution Services \u0026amp; The ÒWireÓ\u003cbr\u003e\n_ Infusing Other Disciplines: Search Engine Marketing (SEO) PR, Social Media PR \u0026amp; Content Marketing\u003cbr\u003e\n_ Tying it All Together: Building Your PR Plan, PR Timelines \u0026amp; Selecting Audiences\u003cbr\u003e\n_ Living the PR Lifestyle: Becoming a Writer, Working with Others, Crisis Prevention, Media Relationships, Reporting Your Results \u0026amp; Discovering Your Story\u003c\/p\u003e\n\n\u003cp\u003eUltimately, this guide serves as a tough-loving mentor for anyone trying to get ahead in PR or marketing by offering tested methodology and a fresh perspective. With newsrooms dwindling worldwide, this is now more important than ever.\u003c\/p\u003e","brand":"Amy Rosenberg","offers":[{"title":"Paperback","offer_id":44929067942049,"sku":"9781736514009","price":32.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/gj8j8zg-front-shortedge-384.jpg?v=1747596712","url":"https:\/\/bookswholesale.myshopify.com\/products\/a-modern-guide-to-public-relations-unveiling-the-mystery-of-pr","provider":"BooksWholesale","version":"1.0","type":"link"}