A Participatory Action Research Case Study: Designing for a Transformative Service Experience with a University Graduate Student Governance Organization

A Participatory Action Research Case Study: Designing for a Transformative Service Experience with a University Graduate Student Governance Organization

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This thesis examines how design can inform the services offered by a graduate student governance organization at a major university. The research applies the Experience Cycle model (Evenson and Dubberly, 2008) and emerging service design thinking methods to develop a series of service experience lifecycle maps illustrating the interactive components, both tangible and intangible, of student council services. The main research question is ÒHow can university student governance bodies utilize a service design framework to propose more transformational student experiences?Ó A transformation of student experience focuses on a graduate student journey where students can concentrate on their primary function and less on finding the resources that will help enable their research and writing. Additionally, a transformational student experience can extend from the confines of graduate school into the professional world by providing the necessary skills needed for employment after graduation.