A Perfect Fit is a book for teachers and school administrators who are looking to leverage the power of marketing and communication to make their schools run more efficiently, and increase enrollment.
Using the tools that were once reserved only for the business world, A Perfect Fit tackles unique marketing and communication topics such as changing a school's culture, dealing with student and teacher turnover, the importance of promotional giveaways in schools... to name a few!
Using the latest research in the fields of education, sociology, anthropology, business and marketing, this book will help increase your enrollment and will help parents look at your school and declare : "This school is a perfect fit!"