{"product_id":"absolutely-vulnerable-the-crisis-of-strategic-business-planning-in-america","title":"Absolutely Vulnerable, the Crisis of Strategic Business Planning in America","description":"\u003cp\u003eWhat is \"strategic planning?\"  It is a process that only as few as 10%% of America's CEO's have been trained to execute. Why is it important?  The statistics say that a strategic approach to business management will increase success by over 1600%%.\u003c\/p\u003e\n\n\u003cp\u003eABSOLUTELY VULNERABLE is a quick-reading book rife with thought provoking anecdotes that caution, inspire, and amuse. Examples like Brother International, IBM, and RJ Reynolds to describe how a culture can guide a company into re-invention.  Other examples of success and failure come from Consumer Goods, US Auto Industry, Office Products, Wholesale Distribution, Education, Private Aviation, Politics, Sports Marketing, Coaching, and Music Products\u003c\/p\u003e \n\n\u003cp\u003eMalmÕs stories are thought provoking, substantiated, and entertaining. This is a book on marketing and business management, for sure.  Yet, it has a general interest quality that makes it interesting for a broad readership.\u003c\/p\u003e","brand":"Thomas Malm","offers":[{"title":"Paperback","offer_id":44234155163809,"sku":"9780578016863","price":34.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1nvn7pmz-front-shortedge-384_8b3a0450-ad55-4cb3-b332-1d12f6e74a5d.jpg?v=1748242453","url":"https:\/\/bookswholesale.myshopify.com\/products\/absolutely-vulnerable-the-crisis-of-strategic-business-planning-in-america","provider":"BooksWholesale","version":"1.0","type":"link"}