Paperback: As the car market proliferated with many styles, makes and functions, one particular trend elevated the automobile above the mere transportation-only, family-hauling and / or workhorse appliance. It was the ÒPersonal Luxury Car.Ó Affordable cars could be crafted and massaged into status symbols for the masses while luxury cars could be similarly crafted into a rarer form of distinction. This new found prominence supposedly mitigated the chores of daily driving and errand running through environmental isolation; all the while projecting the ownerÕs individuality and ego to the world.
From the author of ÒThose 80s CarsÓ, this book contains 600+ photographs with marketing quotes that led several generations of selling a lifestyle.