{"product_id":"bad-things-good-companies-a-crisis-communications-handbook","title":"Bad Things, Good Companies: A Crisis Communications Handbook","description":"\u003cp\u003eBad things happen to good companies and the risk to the organization has grown.  The proliferation of news sources has created a voracious appetite for new material.  The Internet and blogs allow a situation to explode instantly into the local, regional, or national attention, threatening to destroy in a matter of hours an image, a brand, and a reputation that took years to build.\u003c\/p\u003e\n\n\u003cp\u003eToo often, organizations respond to these emergencies in a haphazard and irrational manner.  The results are dismal: haphazard statements bewilder and embitter the press;  leaks and rumors proliferate; the public is misled, confused, fearful, and resentful;  and the corporationÕs value and reputation are savaged.\u003c\/p\u003e\n\n\u003cp\u003eBad things happen;  but bad public relations doesnÕt have to.  Organizations should create a plan for communications in the event of an adverse event to allow for a rapid, reasoned response.\u003c\/p\u003e\n\n\u003cp\u003eThis book also includes an appendix on crisis communications on the Internet.\u003c\/p\u003e","brand":"Matthew Montague","offers":[{"title":"Paperback","offer_id":44420257120417,"sku":"9781411679191","price":29.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1w48242-front-shortedge-384.jpg?v=1748302835","url":"https:\/\/bookswholesale.myshopify.com\/products\/bad-things-good-companies-a-crisis-communications-handbook","provider":"BooksWholesale","version":"1.0","type":"link"}