{"product_id":"be-brand-not-bland","title":"Be Brand Not Bland","description":"\u003cp\u003eBe Brand Not Bland is for any entrepreneur, marketer or student who wants to understand how strong brand reputations are built. \u003cbr\u003e\nThe book explores the process of branding - from strategic brand positioning to creative brand messaging - in a simple, no-nonsense way. \u003cbr\u003e\nIt features many real world examples of great brands from past and present, as well as the author's  own dozen simple secrets of branding.\u003c\/p\u003e","brand":"Chris Herd","offers":[{"title":"Paperback","offer_id":44420643881121,"sku":"9781111119764","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/9dvp66-front-shortedge-384_63137221-2092-46af-9d9c-1643a4fbe634.jpg?v=1747518900","url":"https:\/\/bookswholesale.myshopify.com\/products\/be-brand-not-bland","provider":"BooksWholesale","version":"1.0","type":"link"}