{"product_id":"beauty-entrepreneurs-an-insiderso-guide-on-how-to-start-a-beauty-business-survive-it-and-succeed-in-it","title":"Beauty Entrepreneurs: An insidersÕ guide on how to start a beauty business, survive it and succeed in it","description":"\u003cp\u003eI consider myself an entrepreneur even though I spent 25 years in the corporate world. My passion is the beauty business. I created a consulting company to work primarily with beauty entrepreneurs. I was a beauty buyer and then advanced to become a Vice President in the high end department store category. For much of my career I observed people coming to sell me new products they created. So many had such great ideas but often missed the critical points they needed in order to sell into stores.\u003c\/p\u003e \n\n\u003cp\u003eOnce I left the corporate world and began my own company to assist entrepreneurs in beauty, I was able to see the steps being taken to create a business in beauty. I learned even more about what to do and what not to do on every level. I knew writing this book and sharing all the tips I had for beauty entrepreneurs would help start up businesses to avoid the 10 most common mistakes and save money by working with the right support.\u003c\/p\u003e","brand":"Michelle F. Williams","offers":[{"title":"Paperback","offer_id":44221876404385,"sku":"9781483400853","price":33.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1rernz29-front-shortedge-384.jpg?v=1747769096","url":"https:\/\/bookswholesale.myshopify.com\/products\/beauty-entrepreneurs-an-insiderso-guide-on-how-to-start-a-beauty-business-survive-it-and-succeed-in-it","provider":"BooksWholesale","version":"1.0","type":"link"}