In 2017 we launched a new podcast series called ÒBehind the MembershipÓ. Its aim was to dig deep into the stories of real people running real, successful online membership businesses.
Not to give them a platform to blow their own trumpet, but to get to the heart of what made them tick, how their journey had unfolded and what insights theyÕd picked up along the way.
We had the privilege of uncovering some absolute gold in those conversations - an incredible wealth of insight and experience that was just too valuable to leave languishing in the archives of the podcast, so weÕve compiled the biggest takeaways into this book.
These are real people, real memberships, real stories. Enjoy.