{"product_id":"best-no-need-to-be-cheap-if-you-are","title":"Best! No need to be cheap if you are ...","description":"\u003cp\u003eInspired by the principles developed in the \"Service Profit Chain\", Mike Hohnen takes you through each of the steps needed to create an outstanding service business.\u003c\/p\u003e\n\n\u003cp\u003eWe live in a world of abundance, there is plenty of choice everywhere.  The result is a widening gap between supply and demand in virtually any category you can imagine.\u003c\/p\u003e\n\n\u003cp\u003eWhen that happens, many companies have a knee-jerk reaction, and the recipe is more or less always the same: initiate rigorous cost-cutting programmes, reduce staff and\/or services, offer discounts in many forms, and increase advertising aggressively.\u003c\/p\u003e\n\n\u003cp\u003eThis, however, is the equivalent of trying to steer and brake as your car begins to skid on black ice while going through a sharp curve.\u003cbr\u003e\nAs you hit that declining demand curve, you need to perform what at first seems like a counter intuitive move: hold your price, improve your quality, and narrow your focus in the market.\u003c\/p\u003e\n\n\u003cp\u003eIn this book, you will not only understand why but also see how you can do that.\u003c\/p\u003e","brand":"Mike Hohnen","offers":[{"title":"Paperback","offer_id":44420183556257,"sku":"9788799557615","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1rez2m47-front-shortedge-384_bf485acd-cd7d-484c-8725-643b08fa55d9.jpg?v=1747587764","url":"https:\/\/bookswholesale.myshopify.com\/products\/best-no-need-to-be-cheap-if-you-are","provider":"BooksWholesale","version":"1.0","type":"link"}