This guide is designed to help craft makers increase their online presence by talking you through, step by step, the best practices when managing a website, content and social media through the use of free software and services.
Some argue that certain forms of social media have become saturated after becoming a victim of their own success. With a careful approach it is possible to get noticed and heard amongst the high levels of chatter whilst attracting and maintaining new and committed followers. This book will show you how with methods the author has tested though case studies, whilst also advising the best way to fine tune a tired website to rank higher in search engine results.
There is also an additional guide to setting up an automated Twitter responder, aimed at assisting with marketing campaigns, without the need for any coding experience.