JayJay is Òthe funny and lovable person in the room everyone canÕt help but adoreÓ. Its initialized form ÒJJÓ means ÒJust JokingÓ. It is also a pseudonym for the modernist writer James Joyce. Part of the JayJay Jouissance Series, ÒBoat at Sandymount StrandÓ is a conceptualist novella by Desmond Kon Zhicheng-MingdŽ. The JayJay Jouissance Series is composed of several conceptualist novellas, each taking on an image from an episode in JoyceÕs Ulysses for its title. This installment takes its image from ÒProteusÓ. For Jacques Lacan, ÒjouissanceÓ is not mere ÒenjoymentÓ, but rather Òpainful pleasureÓ. This book has its text written on texture, the visual or implied texture of one empty page after another. It is an invitation to fill in the blanks.