{"product_id":"brand-aid-the-secrets-of-consumer-speak","title":"brand-aid: the secrets of consumer speak","description":"\u003cp\u003eProducts, places, people, even ideas can be brands. This book shows what makes a brand, how a brand is developed, and what happens when a brand goes bad.\u003c\/p\u003e","brand":"Allan Bonsall","offers":[{"title":"Paperback","offer_id":44420445601953,"sku":"9780975816714","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1v8ne226-front-shortedge-384_f6af91a5-1168-454a-b310-a251f8232ac1.jpg?v=1748236645","url":"https:\/\/bookswholesale.myshopify.com\/products\/brand-aid-the-secrets-of-consumer-speak","provider":"BooksWholesale","version":"1.0","type":"link"}