{"product_id":"brand-engagement","title":"Brand Engagement","description":"\u003cp\u003eThis is a must-have book for all SMEs who want practical advice on public relations and other techniques to create low cost and effective PR campaigns.\u003c\/p\u003e\n\n\u003cp\u003eThe spark to write this book came after the public relations company I established in 1992, WMC Public Relations, turned 20.\u003c\/p\u003e \n\n\u003cp\u003eIt jolted me into thinking about everything that I had learnt since starting my PR career and all my past experiences that are now woven into my professional makeup.\u003c\/p\u003e \n\n\u003cp\u003eI thought it was time to share what I know with small to medium sized enterprises so that they may be helped in establishing and growing their brand, that it engages their stakeholders and continues to shine.\u003c\/p\u003e\n\n\u003cp\u003eThe book includes chapters from high profile business people who share their knowledge on subjects including sales, innovation, customer engagement, member relationship management, strategic alliances, social media and SEO.\u003c\/p\u003e","brand":"Wendy McWilliams","offers":[{"title":"Paperback","offer_id":44420435673249,"sku":"9780992300500","price":29.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1nwjgdnv-front-shortedge-384_4a242a0b-5d89-4669-ba66-477d456a66ec.jpg?v=1748233766","url":"https:\/\/bookswholesale.myshopify.com\/products\/brand-engagement","provider":"BooksWholesale","version":"1.0","type":"link"}