Are you looking to brand your health or wellness practice?
Then youÕve found the right book!
Between these covers, youÕll find the information you need to understand what branding is, why you need to take control of your practiceÕs brand, AND - most importantly - the steps on how to do it.
ThatÕs right. IÕm pulling back the curtain, & giving you the recipe to my secret sauce! HereÕs a peek at what youÕll find inside:
Part 1: Branding Benefits and Investment
Understand what you are undertaking when you set about actively branding your practice and why you need to do it.
Part 2: Foundations of Branding
Develop an understanding of what branding is, all of the various parts, and how they contribute and intertwine with each other.
Part 3: Creating Your Brand
Get into the nitty-gritty of building your brand with direct questions that will have you setting benchmarks, defining standards, and determining your brandÕs look, feel, and tone.
Part 4: Internal Branding & Culture
Look inside your practice at how you communicate with your staff and how your staff communicates with patients. Learn how to create a culture that promotes your brand inside the practice.
Part 5: Social & Reputation Management
How does the outside world see your practice & your brand? Learn about the touch points you have control over and how to optimize them for positive brand interactions. Explore social media and its role in reputation management.
Part 6: References & Resources
YouÕll find all of the tools, worksheets, and websites referenced throughout the book. It is a great toolkit for while youÕre initially working on your brand and for the ongoing process of managing it.