The art collective BridA/Tom Ker_evan, Sendi Mango, Jurij Pavlica was established while the artists were studying at the Accademia di Belle Arti in Venice. Since then, their production has been widely diversified and heterogeneous. Gerald Geilert, Prof. of Visual and Audio-Visual Media Theory, reads their projects in terms of utopia as depicted by Flusser. FlusserÕs utopia is a telematic society in which mankind is mainly playing and celebrating thanks to a new kind of imagination, a society in which Homo ludens has replaced Homo faber. In its projects, BridA uses calculations and analytic tools Ð which normally serve useful and productive purposes Ð for creating artistic and leisure experiences. BridA demonstrates how the momentum of leisure can be built into everyday life and work situations. Maybe the collectiveÕs contributing to the creation of the new imagination of Homo ludens; certainly, theyÕre avantgarde thinkers, who promote self-reflective reasoning in a digitalised world.