(written in collaboration with Motoko MJ Huysveld)
Cross-cultural misunderstandings frequently appear in situations where Westerners interact with people from the Far East, in particular with the Japanese. As a Japan Business Consultant, I have witnessed many business cases, situations or events, where understanding the basics of Japanese business etiquette and Japan cross-cultural management would have helped a lot.
This book, filled with concrete advice and illustrations of what to do and what not to do, aims at giving foreign business executives the necessary background and ÒtoolkitÓ for succeeding in their ÒJapan cross-cultural adventureÓ.
The reader equipped with all the tools and tips I have developed in this book should definitely Òperform betterÓ when confronted with a Japanese prospect, potential business partner or ÒbossÓ. Being well prepared for future Japan-related business opportunities is of the most importance now that an EPA in principle has been concluded between the EU and Japan!