Do you want to reduce uncertainty in your decision making? Would you like to be mathematically certain you've made the right choice? Now you can with Bridging Decisions Into Solutions; it brings to business and academic settings a new, comprehensive approach to decision making and problem solving through the incorporation of a continuum of variables, quantitative methods, and qualitative cognition within a new conceptual framework. To assist you further, the book presents different research models that can be followed to accommodate the research objectives of different groups: general research, business and management research; and student research.