Born out of the frustration of sitting through fruitless meetings, Bringstorm expands the idea of brainstorming into a meaningful process that can change the culture of meetings, the trajectory of projects, and the productivity of teams. ÒItÕs surprising how many individuals and organizations unconsciously adopt a show-up-and-see-what-happens approach to creativity and problem solving,Ó says the author. ÒWhile showing up is a good thing, simply hoping for innovative and useful ideas to happen isnÕt a reliable recipe for success.Ó Instead of continuing to fall for the quasi-collaborative and catered lunch that accomplishes nothing because no one comes prepared, purchase this book, enjoy an easy conversation with its author, and gain a new tool that will supercharge your people, your process, and your product.