{"product_id":"business-optimization-d-the-amazing-journey-of-express-packages","title":"Business Optimization Ð The Amazing Journey of Express Packages","description":"\u003cp\u003eIn the story that follows, Express Packages CEO, Greg Marsh is introduced to the concept of Business Optimization by expert manage_ment and organizational consultant, Mike James. Neither these two characters nor the business Express Packages are the actual names of these people or the business in which this story occurred. \u003cbr\u003e\nHowever, they represent real people, a real company and real events and are therefore testimony to the power of the process that Mike introduces to Greg. \u003cbr\u003e\nIn simple terms, this optimization process simply suggests that all organizations, no matter what their size or type, are well served to review their operations using the 4 PÕs model proposed here of Prospects, Processes, People and Profits, in this order (and not in the reverse order so often followed, especially when business is not going well).\u003c\/p\u003e","brand":"Jon Warner","offers":[{"title":"Paperback","offer_id":44420612849825,"sku":"9781111119381","price":27.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/15g5g7wq-front-shortedge-384_34c17aa8-c17d-4367-8e50-84cd820dd87a.jpg?v=1747517568","url":"https:\/\/bookswholesale.myshopify.com\/products\/business-optimization-d-the-amazing-journey-of-express-packages","provider":"BooksWholesale","version":"1.0","type":"link"}