HereÕs what this book is NOT:
An actual cookbook
A recipe to a successful political ÒcampaignÓ
A sales-y Òhow-toÓ guide to achieve that next big cash windfall
A list of why professional marketers are better than you
Difficult to read
HereÕs what this book IS:
Tips for making your marketing language more effective
How to use imagery and descriptive language to paint a
picture in the mind of your customer through words
Demystification of the different types of offers, which ones you should use and when
Ways to prod at your customersÕ emotions to bring them to a decision Ð and transaction Ð quicker
A very important, yet really simple step that youÕre probably forgetting about.