{"product_id":"campaign-cookbook-a-9-step-recipe-to-making-your-marketing-materials-yummy","title":"Campaign Cookbook: A 9-Step Recipe to Making Your Marketing Materials 'Yummy'","description":"\u003cp\u003eHereÕs what this book is NOT:\u003cbr\u003e\nAn actual cookbook\u003cbr\u003e\nA recipe to a successful political ÒcampaignÓ\u003cbr\u003e\nA sales-y Òhow-toÓ guide to achieve that next big cash windfall\u003cbr\u003e\nA list of why professional marketers are better than you\u003cbr\u003e\nDifficult to read\u003c\/p\u003e\n\n\u003cp\u003eHereÕs what this book IS:\u003cbr\u003e\nTips for making your marketing language more effective\u003cbr\u003e\nHow to use imagery and descriptive language to paint a\u003cbr\u003e\npicture in the mind of your customer through words\u003cbr\u003e\nDemystification of the different types of offers, which ones you should use and when\u003cbr\u003e\nWays to prod at your customersÕ emotions to bring them to a decision Ð and transaction Ð quicker\u003cbr\u003e\nA very important, yet really simple step that youÕre probably forgetting about.\u003c\/p\u003e","brand":"BooksWholesale","offers":[{"title":"Paperback","offer_id":44378646937761,"sku":"9781312415577","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1jn76y8m-front-shortedge-384.jpg?v=1716852098","url":"https:\/\/bookswholesale.myshopify.com\/products\/campaign-cookbook-a-9-step-recipe-to-making-your-marketing-materials-yummy","provider":"BooksWholesale","version":"1.0","type":"link"}