{"product_id":"can-i-trust-me-to-trust-you-the-influence-of-self-esteem-on-brand-trust","title":"Can I Trust Me to Trust You? The Influence of Self-Esteem on Brand Trust","description":"\u003cp\u003eThis research seeks to explore how the degree of oneÕs self-esteem affects his or her level of receptiveness towards a brand. Previous research illustrates that interpersonally, oneÕs self-esteem affects his or her ability to trust. The goal of this research is to expand on the role of self-esteem in interpersonal relations to reflect the area of consumer-brand relations. A survey questionnaire was designed to measure consumer perceptions of brands respective to their level of self-esteem. The findings suggest that because women have lower self-esteem, they tend to exhibit lower trust towards brands. Results indicate that self-esteem is a positive predictor of the level of trust one has towards a brand and his or her perceptions of ad credibility.\u003c\/p\u003e","brand":"Fareena Shujauddin","offers":[{"title":"Paperback","offer_id":44930078965921,"sku":"9781716958984","price":24.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/854rq5-front-shortedge-384.jpg?v=1747756067","url":"https:\/\/bookswholesale.myshopify.com\/products\/can-i-trust-me-to-trust-you-the-influence-of-self-esteem-on-brand-trust","provider":"BooksWholesale","version":"1.0","type":"link"}