{"product_id":"ceo-guide-to-doing-business-in-china","title":"CEO Guide To Doing Business In China","description":"\u003cp\u003eTABLE OF CONTENTS\u003cbr\u003e\n1:   Why China?\u003cbr\u003e\n2:   Researching The Market Where To Begin \u003cbr\u003e\n3:   There Are Significant Divides In ChinaÕs Regional Economies. \u003cbr\u003e\n4:   Choose The Right Location\u003cbr\u003e\n5:   Wider Opportunities In Greater China \u003cbr\u003e\n6:   Establishing A Presence \u003cbr\u003e\n7:   Find Customer Or Partner\u003cbr\u003e\n8:   Due Diligence\u003cbr\u003e\n9:   Employing Staff\u003cbr\u003e\n10:  Language\u003cbr\u003e\n11:  Marketing\u003cbr\u003e\n12: Branding\u003cbr\u003e\n13: Day-To-Day Communications\u003cbr\u003e\n14: Market Access\u003cbr\u003e\n15: Business Issues And Considerations\u003cbr\u003e\n16: Intellectual Property Rights (IPR)\u003cbr\u003e\n17: Certification And Standards\u003cbr\u003e\n18: Currency Exchange And Transfer Of Funds\u003cbr\u003e\n19: Management. Control And Quality Assurance\u003cbr\u003e\n20: Overseas Business Risk - China\u003cbr\u003e\n21: Bribery And Corruption\u003cbr\u003e\n22: Scams: How To Avoid Them\u003cbr\u003e\n23: Relationship Building And Deal Making\u003cbr\u003e\n24: The Role Of The State\u003cbr\u003e\n25: Making Conversation\u003cbr\u003e\n26: Entertainment\u003cbr\u003e\n27: Gifts\u003cbr\u003e\n28: Meetings\u003cbr\u003e\n29: Presentations\u003cbr\u003e\n30: Deal Making\u003cbr\u003e\n31: Negotiating Techniques\u003cbr\u003e\n32: Counter play\u003cbr\u003e\n33: Contracts\u003cbr\u003e\n34: Return Visits\u003c\/p\u003e","brand":"Ade Asefeso MCIPS MBA","offers":[{"title":"Paperback","offer_id":44420242309281,"sku":"9781447897323","price":36.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1z86z7vq-front-shortedge-384.jpg?v=1748296888","url":"https:\/\/bookswholesale.myshopify.com\/products\/ceo-guide-to-doing-business-in-china","provider":"BooksWholesale","version":"1.0","type":"link"}