{"product_id":"channel-revolution","title":"CHANNEL REVOLUTION","description":"\u003cp\u003eChannel Revolution is a pragmatic guide to successfully building an indirect IT sales channel.  Stefan Utzinger explains why in times of the cloud, SaaS and increasing globalization, taking a revolutionary approach is the way to go. The book gives detailed advice on the following topics:\u003cbr\u003e\n- Selecting and attracting the right channel partners\u003cbr\u003e\n- When to use project versus product oriented resellers\u003cbr\u003e\n- Managing the pipeline\u003cbr\u003e\n- Delivering larger projects with your partners\u003cbr\u003e\n- Effectively generating and managing leads\u003cbr\u003e\n- The right discount strategy\u003cbr\u003e\n- And much more É\u003c\/p\u003e","brand":"Stefan Utzinger","offers":[{"title":"Paperback","offer_id":44420247257249,"sku":"9781446723500","price":39.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1vkmwv9w-front-shortedge-384.jpg?v=1748298721","url":"https:\/\/bookswholesale.myshopify.com\/products\/channel-revolution","provider":"BooksWholesale","version":"1.0","type":"link"}