In the world of government, Intelligence is essential for acquiring the information vital to the security and well-being of the nation. In the world of business, Intelligence is equally essential for acquiring the information vital to the security and well-being of the enterprise. Every business has a need for intelligence, and Competitor intelligence serves much the same function in the business community. It may not have the same dramatic intrigue as the world of James Bond and Jack Ryan, but in its own way Competitor intelligence can be equally fascinating. In this primer, we will take a look at some of the aspects that make Competitor intelligence, or CI, an indispensable asset to a modern organization.