{"product_id":"contemporary-ideas-and-research-in-marketing","title":"Contemporary Ideas and Research in Marketing","description":"\u003cp\u003eMarketing has received much attention, with many books available on marketing, marketing communications, marketing strategy and planning and so on, but there is a lack of writing on contemporary ideas and research in marketing.\u003c\/p\u003e\n\n\u003cp\u003eThis book presents three contemporary ideas with research evidence in the field of marketing; indirect marketing, lifestyle advertising and emotional advertising. The authors aim to develop a theoretical basis for the three ideas and have therefore developed the foundations for a dialogue on these contemporary ideas, which are being used practically by marketers and advertisers around the world.\u003c\/p\u003e\n\n\u003cp\u003eThe research evidence provided in this book, aims to provide for a new direct for the way marketing knowledge and thought is presented, and to allow for the use of research based teaching in the field of marketing.\u003c\/p\u003e \n\n\u003cp\u003eThis book shall be an important resources for researchers, academics and students, as well as a guide for practitioners in the field of marketing.\u003c\/p\u003e","brand":"Ebad Baig","offers":[{"title":"Paperback","offer_id":44420380623009,"sku":"9781291293630","price":39.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1k9kee4m-front-shortedge-384.jpg?v=1748398480","url":"https:\/\/bookswholesale.myshopify.com\/products\/contemporary-ideas-and-research-in-marketing","provider":"BooksWholesale","version":"1.0","type":"link"}