ItÕs almost like a bad joke:
Question: ÒWhat did the CPA marketer earn?Ó
Answer: ÒTwo dollars and thirty-seven cents.Ó
Question: ÒWhat did the CPA marketer spend to get it?Ó
Answer: ÒFive hundred and fifty dollars.ÓItÕs happened this way, more than people like to admit Ð but it doesnÕt have to be this way. The most common causes of CPA disappointment are:
áInsufficient market research
áFailure to track daily expenses
áLack of basic business knowledge