{"product_id":"creating-breakthrough-innovations-at-consumer-packaged-goods-companies","title":"Creating Breakthrough Innovations at Consumer Packaged Goods Companies","description":"\u003cp\u003eHow to create successful new products for tomorrow?\u003cbr\u003e\nThis research investigates how consumer companies can best improve their innovation performance by looking at best practices from other industries, contemporary concepts and theories about innovation, as well as basic insights into consumer understanding. The result is an exclusive guideline for  companies to follow to restructure their innovation approach, lower their failure rate and launch highly successful new products.\u003c\/p\u003e \n\n\u003cp\u003eThis research had been Stefan Geissel's final thesis for his German masterÕs degree.\u003c\/p\u003e","brand":"BooksWholesale","offers":[{"title":"Hardcover","offer_id":44274569183393,"sku":"9781471757327","price":74.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1peeq9qq-front-shortedge-384.jpg?v=1714068174","url":"https:\/\/bookswholesale.myshopify.com\/products\/creating-breakthrough-innovations-at-consumer-packaged-goods-companies","provider":"BooksWholesale","version":"1.0","type":"link"}