Management luminary Tom Peters promoted the idea of self-marketing. "We are CEOs of our own companies: Me Inc." Creating your Unique Selling Points (USP) is the genesis to helping you identify your brand. We, as customers, buy specific brands of products because they exceed our expectations. Getting a job is the process of selling oneself as the person (brand) who exceeds the needs of the potential customer, the employer.
This step-by-step 44-page instructional guide will pilot the reader to develop an unbeatable individual brand strategy. Tasks include creating a portfolio of transportable skills, writing and fine-tuning rŽsumŽs for Òthis jobÓ; expanding job search opportunities Ð local, domestic, or international; making a lasting impression, 20 common interview questions and how to respond with confidence, interview doÕs and donÕts, Skype interviews, and post-interview follow up.
This blueprint for identifying personal Unique Selling Points will give the confidence to get that job!