{"product_id":"creating-your-usps-puts-you-in-front-of-the-job-pack","title":"Creating Your USPs Puts You In Front of the (job) Pack!","description":"\u003cp\u003eManagement luminary Tom Peters promoted the idea of self-marketing. \"We are CEOs of our own companies:  Me Inc.\" Creating your Unique Selling Points (USP) is the genesis to helping you identify your brand. We, as customers, buy specific brands of products because they exceed our expectations. Getting a job is the process of selling oneself as the person (brand) who exceeds the needs of the potential customer, the employer.\u003c\/p\u003e\n\n\u003cp\u003eThis step-by-step 44-page instructional guide will pilot the reader to develop an unbeatable individual brand strategy.  Tasks include creating a portfolio of transportable skills, writing and fine-tuning rŽsumŽs for Òthis jobÓ; expanding job search opportunities Ð local, domestic, or international; making a lasting impression, 20 common interview questions and how to respond with confidence, interview doÕs and donÕts, Skype interviews, and post-interview follow up.\u003c\/p\u003e\n\n\u003cp\u003eThis blueprint for identifying personal Unique Selling Points will give the confidence to get that job!\u003c\/p\u003e","brand":"Patricia Wickham","offers":[{"title":"Paperback","offer_id":44420359749793,"sku":"9781300022541","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1e8rrded-front-shortedge-384.jpg?v=1748395296","url":"https:\/\/bookswholesale.myshopify.com\/products\/creating-your-usps-puts-you-in-front-of-the-job-pack","provider":"BooksWholesale","version":"1.0","type":"link"}