{"product_id":"cross-media-communications-an-introduction-to-the-art-of-creating-integrated-media-experiences","title":"Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences","description":"\u003cp\u003eThis text is an introduction to the future of mass media and mass communications Ð cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.\u003c\/p\u003e","brand":"Drew Davidson","offers":[{"title":"Paperback","offer_id":44406094889121,"sku":"9780557285655","price":43.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1pkder8e-front-shortedge-384_d58a3522-2649-4ea1-9fbf-7dafaad75170.jpg?v=1748209209","url":"https:\/\/bookswholesale.myshopify.com\/products\/cross-media-communications-an-introduction-to-the-art-of-creating-integrated-media-experiences","provider":"BooksWholesale","version":"1.0","type":"link"}