Being terrible with women isn't easy: it takes a lifetime of planning.
One day John woke up and found himself middle-aged, depressed and involuntarily celibate: with no more understanding of women than a medieval peasant had of particle physics.
What was to be done?
Sucked into the dark and secretive world of "the pickup artists" he decided to reinvent himself and approach a thousand women on the streets of London. Surely one would sleep with him?
Several nervous breakdowns later... this is his story.