{"product_id":"design-beyond-form","title":"Design Beyond Form","description":"\u003cp\u003eDesign Beyond Form: Architecting Clarity, Context, and Care in a World Obsessed with Spectacle\u003c\/p\u003e\n\n\u003cp\u003eIn a time when architecture is often reduced to visual dramaÑbuildings designed to impress from a screen more than serve in realityÑDesign Beyond Form is a call to re-center the discipline around what truly matters. This book doesnÕt reject aesthetics; it reclaims purpose. It challenges the culture of spectacle and argues for an architecture rooted in logic, empathy, and the richness of context.\u003c\/p\u003e\n\n\u003cp\u003eThrough personal stories, design critiques, and hard-earned lessons from practice, architect Woohyun Cho invites readers into a different kind of design processÑone that begins not with ego or trends, but with listening. Listening to the site, to the climate, to the people who will live with the outcome. Context isnÕt a limitationÑitÕs a source. A place where clarity takes shape and care becomes form.\u003c\/p\u003e\n\n\u003cp\u003eFrom the sun-beaten corridors of the Gulf to the silent misfires of overdesigned spaces, this book examines what gets lost when design becomes performanceÑand whatÕs regained when it becomes a conversation. A conversation with land, with culture, with real human needs.\u003c\/p\u003e\n\n\u003cp\u003eIf youÕve ever walked through a building and felt something was missingÑeven if you couldnÕt say whatÑthis book offers a new way to see, think, and create.\u003c\/p\u003e\n\n\u003cp\u003eBecause creativity isnÕt something you replicate. ItÕs not borrowed from style or squeezed from pressure. ItÕs discoveredÑquietly, unexpectedlyÑthrough the messy, meaningful process of designing with context. And thatÕs where the real beauty begins.\u003c\/p\u003e","brand":"Chris (Woohyun) Cho","offers":[{"title":"Hardcover","offer_id":45995876548769,"sku":"9781300370970","price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/yv5672d-front-shortedge-384.jpg?v=1777332639","url":"https:\/\/bookswholesale.myshopify.com\/products\/design-beyond-form","provider":"BooksWholesale","version":"1.0","type":"link"}