Scaring Your Visitors Into Buying - It might sound hard to scare someone online since you can't actually see them and they can't see you. But there are some psychological triggers you can pull to get the adrenaline flowing in your visitors turning them into customers. The Fine Art of Persuasion - Again, if you're thinking none of the traditional marketing tricks work online. You're actually right. Partially. Put a little twist on an old trick and it becomes your best friend. You'll soon find out just how effective this one dirty little trick is!