{"product_id":"dream-ticket-business-strategy-in-the-digital-age","title":"Dream Ticket¨ Business Strategy in the Digital Age","description":"\u003cp\u003eHow do you know which goals to choose for your business to maximise its success?\u003cbr\u003e\nThis book looks at why business planning is hard and proposes a new way of planning that will give a business a better chance of being successful. Dream Ticket shows the reader how to visualise a business in the future using a subset of 46 \"assets\" which comprise the Intellectual Capital of the business. These assets are intangible:\u003cbr\u003e\n- Market Assets which give a business power in the marketplace\u003cbr\u003e\n- Intellectual Property Assets which are assets of the mind protectable in law\u003cbr\u003e\n- Infrastructure Assets which give a business internal strength\u003cbr\u003e\n- Human Centred Assets which are assets a business has by way of its employees and subcontractors.\u003c\/p\u003e\n\n\u003cp\u003eDream Ticket uses a powerful visualisation method to track a business over time so itÕs easy to see if the business is moving towards achieving its goals.\u003c\/p\u003e","brand":"Annie Brooking","offers":[{"title":"Paperback","offer_id":44420487774369,"sku":"9780359111916","price":28.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/14qzdm7k-front-shortedge-384_bcbea38a-2b55-45b9-a337-5364aecb734b.jpg?v=1748219004","url":"https:\/\/bookswholesale.myshopify.com\/products\/dream-ticket-business-strategy-in-the-digital-age","provider":"BooksWholesale","version":"1.0","type":"link"}