{"product_id":"eating-the-big-fish-summary","title":"Eating the Big Fish summary","description":"\u003cp\u003eA short summary of \"Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders\".\u003c\/p\u003e\n\n\u003cp\u003eA study of 50 Challenger Brands around the globe identifying the commonalities in their approach to brand development. The 8 Credos of Challenger brand thinking cover preparing the right mindset, strategy development, in market behaviour and maintaining success.\u003c\/p\u003e\n\n\u003cp\u003eFor more information go to www.eatbigfish.com\u003c\/p\u003e","brand":"Adam Morgan","offers":[{"title":"Paperback","offer_id":43998438097057,"sku":"9781111119610","price":25.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1z85zgnk-front-shortedge-384.jpg?v=1747518375","url":"https:\/\/bookswholesale.myshopify.com\/products\/eating-the-big-fish-summary","provider":"BooksWholesale","version":"1.0","type":"link"}