{"product_id":"email-marketing-simplified","title":"Email Marketing Simplified","description":"\u003cp\u003eIf youÕve ever asked for information online about a product or service, or signed up for an e-list or group membership on the Internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder program was responsible for delivering the reply.\u003cbr\u003e\nSimply put, autoresponders are e-mail programs that send out a preset message in response to every incoming e-mail received. Some autoresponders, like sign-up services for e-groups and forums, are one-shot deals: a single response for every message received. Just about every Internet-based company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists and tracking prospective leads.\u003c\/p\u003e","brand":"Jim Stephens","offers":[{"title":"Paperback","offer_id":44934934462625,"sku":"9781111117221","price":24.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/zegyzp-front-shortedge-384.jpg?v=1748286332","url":"https:\/\/bookswholesale.myshopify.com\/products\/email-marketing-simplified","provider":"BooksWholesale","version":"1.0","type":"link"}