Enhancing College Student Retention and Success: An Idea Book is based on an evidence synthesis that screened over 600 ideas, projects, and programs and identified 120 practices and strategies across colleges and universities that are proven effective in improving student retention and success. Different from other news articles or reports that you may read, the book is based on the Value, Rarity, Imitability, and Organization (VRIO) framework for strategic planning and intends to understand how higher education institutions have organized their resources and capabilities to capture value and how they gained sustainable competitive advantage in student retention and success measured via student success outcomes. When these 120 ideas are put together in one book, the collective power of these ideas emerges and allows us to see many gaps in our own institutionsÕ practices. Yet, more importantly, it inspires our hope for change.