{"product_id":"entrepreneurship-demystified-and-simplified","title":"Entrepreneurship Demystified and Simplified","description":"\u003cp\u003eThe subject of entrepreneurship has gained significant focus decades now. This book takes an incisive approach to break down the subject of entrepreneurship into simple and demystified concepts that even a novice can catch and run with. It begins by elaborating the fundamental concepts that distinguish the entrepreneur and the practice of entrepreneurship. By use of a historical theoretical perspective, the proponents and patriarchs of entrepreneurship are brought to the fore with their perspective of conceptualization of entrepreneurship. A typology of the entrepreneur is built by contrasting the entrepreneur from a business person, a manager and a capitalist, to name a few.\u003c\/p\u003e","brand":"Geoffrey Gitau Kamau","offers":[{"title":"Paperback","offer_id":44934563791009,"sku":"9780359069873","price":42.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1jq4eqyw-front-shortedge-384.jpg?v=1748219294","url":"https:\/\/bookswholesale.myshopify.com\/products\/entrepreneurship-demystified-and-simplified","provider":"BooksWholesale","version":"1.0","type":"link"}