{"product_id":"everyday-selling","title":"Everyday Selling","description":"\u003cp\u003eAs a Sales Coach, I continuously relate sales strategies to everyday events. Join me as I live my life and remind you of sales ideas, energise you with sales tips, in this short-story packed sales coaching tool.\u003c\/p\u003e\n\n\u003cp\u003eEveryday Selling is a fresh new approach to teaching skills of the professional salesperson. Fresh for two reasons:\u003c\/p\u003e\n\n\u003cp\u003eOne, it takes you along a different cycle - the customer's buying cycle and ditches the now defunct sales process of old - replacing it with one that hugs closely and intimately the steps your buyer now takes.\u003c\/p\u003e\n\n\u003cp\u003eBecause, believe me, these steps have changed hugely over the last few years. More on this shortly.\u003c\/p\u003e\n\n\u003cp\u003eSecondly, I want to illustrate tips and techniques through the medium of story, metaphor and parallels so the messages have a hypnotic effect and help you to see them immediately and apply them to your everyday world of selling in the second decade of the 21st Century.\u003c\/p\u003e","brand":"Paul Archer","offers":[{"title":"Paperback","offer_id":44420431806625,"sku":"9780993311208","price":31.87,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/19kq9gd4-front-shortedge-384_3392cb6e-9aa7-4146-a421-28c531c33e3b.jpg?v=1748233561","url":"https:\/\/bookswholesale.myshopify.com\/products\/everyday-selling","provider":"BooksWholesale","version":"1.0","type":"link"}