{"product_id":"executive-guide-to-digital-asset-management-definitions-benefits-technologies-success-metrics","title":"Executive Guide to Digital Asset Management: Definitions, Benefits, Technologies \u0026 Success Metrics","description":"\u003cp\u003eThis Executive Guide is intended to educate and update managers charged with managing digital assets.  It compactly and clearly provides definitions and distinctions between different types of Digital Asset Management (DAM) systems, and delineates the benefits and key success metrics. It describes DAM positioning within enterprise content management (ECM), and the categorization of leading vendors in the DAM space. It also includes information on standards, and how DAM systems operate.\u003c\/p\u003e","brand":"Robert F. Smallwood","offers":[{"title":"Paperback","offer_id":44348175548577,"sku":"9781111142019","price":127.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1gj679my-front-shortedge-384_306aede1-9184-4786-bcab-92a19cf1ab79.jpg?v=1748492907","url":"https:\/\/bookswholesale.myshopify.com\/products\/executive-guide-to-digital-asset-management-definitions-benefits-technologies-success-metrics","provider":"BooksWholesale","version":"1.0","type":"link"}