What does Generation Y think are the biggest challenges facing their own generation? Their country? The world? How can we get more out of them as students? Working professionals? Is increasing outdoor participation one such solution to increase their productivity? If so, what are some effective strategies to increase their participation? We asked all of these questions and some more on our 16,000 mile journey across North America. We ended up collecting over 600+ paper surveys while on college campuses. This doesn't include the countless other conversations we had with Gen Yers along the way.
This report covers each question asked in our 17-question paper survey. For each question I show:
1.) A Visual - either a word chart or data table
2.) Commentary - analysis of the question from qualitative experiences on the trip. Could include direct quotations, paraphrased conversations, and other first hand observations & reflections.