{"product_id":"friction-is-fiction-the-future-of-content-media-business-black-white-edition","title":"Friction is Fiction: The Future of Content, Media \u0026 Business (Black \u0026 White Edition)","description":"\u003cp\u003eFuturist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.\u003c\/p\u003e\n\n\u003cp\u003eThis is the low-cost, black \u0026amp; white version of the book - if you want the full-color version please go to http:\/\/gerd.fm\/cmrfB1\u003c\/p\u003e","brand":"Gerd Leonhard","offers":[{"title":"Paperback","offer_id":44348068987041,"sku":"9780557224548","price":33.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1e7m55v8-front-shortedge-384_c4aeaf3a-38b7-46b6-beca-257ca4e18fa2.jpg?v=1748209627","url":"https:\/\/bookswholesale.myshopify.com\/products\/friction-is-fiction-the-future-of-content-media-business-black-white-edition","provider":"BooksWholesale","version":"1.0","type":"link"}