{"product_id":"gamechanger-manifesto","title":"GameChanger Manifesto","description":"\u003cp\u003eThe consumer products innovation game is changing. New more relevant brands are overtaking established leaders. Vitamin Water. Oxi-Clean. Proactiv Solution. Odwalla.The fundamental approach to creating and building brands has changed. You donÕt need a big budget to win anymore. But you do need a new approach.  \u003cbr\u003e\n \u003cbr\u003e\nAuthor Larry Popelka is former Clorox Company VP of Marketing and currently an Innovation columnist for Bloomberg Businessweek.  The GameChanger Manifesto examines several successful start-up companies and how they successfully out-innovated established players in the Consumer Products market.\u003c\/p\u003e","brand":"BooksWholesale","offers":[{"title":"Hardcover","offer_id":44420405297313,"sku":"9781105576263","price":52.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1regm9ve-front-shortedge-384.jpg?v=1717979762","url":"https:\/\/bookswholesale.myshopify.com\/products\/gamechanger-manifesto","provider":"BooksWholesale","version":"1.0","type":"link"}