{"product_id":"gamesbrief-unplugged-volume-2-on-traditional-games-transition-and-the-power-of-free-hardback","title":"GAMESbrief Unplugged Volume 2: on traditional games, transition and the power of free [hardback]","description":"\u003cp\u003eMaking money from games in the twenty-first century\u003cbr\u003e\nNicholas Lovell helps companies make money from games,  understand emerging platforms (AppleÕs iOS, Google Android, browser-based, online) and navigate new business models. In this second volume of NicholasÕs provocative and incisive analysis, you will learn:\u003cbr\u003e\n¥ How ngMoco, Jagex and Bigpoint built businesses worth hundreds of millions on the power of free\u003cbr\u003e\n¥ How in-app purchases can transform your businessÕs revenues and profits\u003cbr\u003e\n¥ How a company with $100 million of venture backing went bust, and how to avoid their mistakes\u003cbr\u003e\n¥ What new online business models mean for hardware manufacturers, retail and traditional publishers\u003cbr\u003e\nIf you want to ride the wave of online games, weather the transition to free and become a successful, profitable games business, you need to read this book.\u003c\/p\u003e","brand":"BooksWholesale","offers":[{"title":"Hardcover","offer_id":44274601263265,"sku":"9781447754268","price":71.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1rg27g7g-front-shortedge-384.jpg?v=1714068877","url":"https:\/\/bookswholesale.myshopify.com\/products\/gamesbrief-unplugged-volume-2-on-traditional-games-transition-and-the-power-of-free-hardback","provider":"BooksWholesale","version":"1.0","type":"link"}