GAMESbrief Unplugged Volume 2: on traditional games, transition and the power of free [paperback]

Making money from games in the twenty-first century
Nicholas Lovell helps companies make money from games, understand emerging platforms (AppleÕs iOS, Google Android, browser-based, online) and navigate new business models. In this second volume of NicholasÕs provocative and incisive analysis, you will learn:
¥ How ngMoco, Jagex and Bigpoint built businesses worth hundreds of millions on the power of free
¥ How in-app purchases can transform your businessÕs revenues and profits
¥ How a company with $100 million of venture backing went bust, and how to avoid their mistakes
¥ What new online business models mean for hardware manufacturers, retail and traditional publishers
If you want to ride the wave of online games, weather the transition to free and become a successful, profitable games business, you need to read this book.