{"product_id":"generating-a-world-class-buinsess-model-a-workbook-for-developing-your-concept","title":"Generating A World-Class Buinsess Model: A Workbook for Developing Your Concept","description":"\u003cp\u003ePeople do not buy products and services. They buy things that\u003cbr\u003e\nadd value to their lives or solve problems for them. These are\u003cbr\u003e\ncalled value propositions. This workbook is centered on\u003cbr\u003e\ngenerating a business model based on value propositions.\u003cbr\u003e\nMany entrepreneurs believe the first-step to launching a\u003cbr\u003e\nbusiness is writing the business plan. A plan is a directive for\u003cbr\u003e\nexecuting something. You do not want to write that plan until\u003cbr\u003e\nyou have a solid business model and business concept\u003cbr\u003e\nstatement.\u003cbr\u003e\nThis workbook focuses on the value propositions you offer by\u003cbr\u003e\nguiding you through several components, which include\u003cbr\u003e\n* Your products and\/or services\u003cbr\u003e\n* You as the value provider\u003cbr\u003e\n* Your customers as value receivers\u003cbr\u003e\n* Your business name, logo, and mission stateme\u003cbr\u003e\n* Customer segments\u003cbr\u003e\n* Resources needed for your venture\u003cbr\u003e\n* Requirements to launch your venture\u003cbr\u003e\n* The business concept statement\u003cbr\u003e\n* The elevator pitch for your businesss concept\u003c\/p\u003e","brand":"Brooke Envick, Ph.D.","offers":[{"title":"Paperback","offer_id":44420608786593,"sku":"9781111119295","price":31.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/19z9r7er-front-shortedge-384_dc0d31f9-924c-47dc-bacc-9e96dcbb85cd.jpg?v=1747517280","url":"https:\/\/bookswholesale.myshopify.com\/products\/generating-a-world-class-buinsess-model-a-workbook-for-developing-your-concept","provider":"BooksWholesale","version":"1.0","type":"link"}