{"product_id":"getting-real-the-smarter-faster-easier-way-to-build-a-successful-web-application","title":"Getting Real: The smarter, faster, easier way to build a successful web application","description":"\u003cp\u003eGetting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas.\u003c\/p\u003e\n\n\u003cp\u003eAnyone working on a web app Ñ including entrepreneurs, designers, programmers, executives, or marketers Ñ will find value and inspiration in this book.\u003c\/p\u003e\n\n\u003cp\u003e37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done.\u003c\/p\u003e\n\n\u003cp\u003eNow you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.\u003c\/p\u003e","brand":"37signals","offers":[{"title":"Paperback","offer_id":44234164600993,"sku":"9780578012810","price":42.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1zm2r9w-front-shortedge-384.jpg?v=1748242511","url":"https:\/\/bookswholesale.myshopify.com\/products\/getting-real-the-smarter-faster-easier-way-to-build-a-successful-web-application","provider":"BooksWholesale","version":"1.0","type":"link"}